Buying an engagement ring is not just about buying a piece of jewellery; it is also about getting familiar with terms like “metallurgy” and “gemmology. ” Usually, the jewellery stores won’t tell you about the details. They only wish to make a sale. But it is always best to know everything about what you buy.
This is why we have curated this short guide. Here, you will know the structural and material realities of what you are wearing. In this post, we have shared ten facts to Know Before Buying an Engagement Ring in Toronto.
The Anatomy of Gold Purity
The purest form of gold is 24K (Karat). It is so soft that it can’t get a jewellery shape, like an engagement ring. For that, jewellers mix it with metals to give it the shape you choose. In Canada and many other places, you will hear various forms of “gold,” such as:
- 10k – 39% pure
- 14k – 58% pure
- 18k – 75% pure
- 22k – 90% pure
- 24k – essentially pure gold
Platinum: The Weight of Prestige
Unlike gold, platinum is not measured in karats. A piece must be at least 95% pure to be stamped as “Platinum” (Pt950). It is a naturally white metal, meaning it doesn’t require the rhodium plating that white gold needs to maintain its silver-white finish.
Why Platinum Commands a Premium
A strange fact for many is that a platinum ring typically costs twice as much as the same ring made in 14k gold. There are several reasons for that:
- Higher density: A one‑inch cube of platinum weighs about 40% more than the same cube of pure gold.
- Higher material cost: Platinum often trades at roughly double the price of gold.
- Higher purity: Jewelry-grade platinum is used at 90–95% purity.
- Workability: Platinum is more difficult to work with, increasing labour costs.
The Myth of the “Permanent” Finish
Modern wedding bands come in polished, matte, buffed, and sandblasted finishes. But they can’t live forever. They have a life, after which they will start losing it. A polished ring and a matte ring will gradually wear toward a similar surface over time.
Durability vs. Hardness
People often confuse these two terms. Gold is malleable, while platinum is durable. When you scratch gold, you will lose a tiny amount of metal.
The Beauty of 18 Karat Gold
Some retailers steer clients away from 18k gold, claiming it is “too soft.” At Solitaire x Alex Armen, we disagree. While 18k is slightly softer than 14k, it develops a buttery, sophisticated patina that 14k simply cannot match. Like a long marriage, the metal grows more character and beauty the longer it is worn.
A Warning About Gem‑Set Rings
This is a technical red flag often seen in “offshore” or mass-produced rings. To cut labour costs, jewellers often cast the entire ring, including the delicate prongs, in one go. These cast prongs are often softer and more prone to bending.
A high-quality custom ring is usually designed in multiple parts. Professionals prefer to use “die-struck” or hand-forged settings that are soldered onto the band, ensuring the prongs have the structural integrity to hold your diamond securely for decades.
The Value of the Maker’s Mark
A “one-of-a-kind” design is often perceived as an unreachable luxury. In reality, a handmade custom ring often provides better value than a designer brand. Why? Because you are removing the layers of corporate markup and international marketing budgets. Your investment goes entirely into the raw materials and the artisan’s time.
Know Your Jeweller
That is okay if you know nothing about jewellery and its properties. But you must know your jeweller, which means go only to a trustworthy jewellery store. Avoid getting things from a jeweller who is all talk and won’t share the valuable details you need before buying an engagement ring or any valuable item.
Ask the jeweller if they have a Graduate Gemologist on staff. Credentials from the Gemological Institute of America (GIA) or the Canadian Institute of Gemology (CIG) ensure that the person advising you actually understands the internal chemistry of the stone you are buying.
Life Beyond Diamonds
The “Diamond is Forever” narrative was a masterpiece of 20th-century marketing. Historically, engagement stones were often rubies (representing passion), sapphires (loyalty), or emeralds.
While diamonds are the “hardest” (resistant to scratching), stones like sapphires and rubies are incredibly “tough” (resistant to chipping). If you want a ring that stands out from the crowd, explore the vibrant world of coloured gemstones with your gemologist.

